![]() A book could have a good ranking in the morning and a worse ranking that same evening. Their system updates rankings every 60 – 90 minutes, so the numbers constantly fluctuate throughout the day. What does the Amazon Sales Ranking Really Mean?Īn Amazon sales ranking only gives a ballpark idea about a book’s actual sales. ![]() In addition, the rankings give self-published authors a way to prove that their sales can sell every bit as well as an established writer. Since Amazon practically owns the book retail market, it’s easier for authors to judge immediate response to specific marketing activities by checking one website. Plus, the rankings can help compare how similar titles are faring against each other. Thus, why even bother?Īmazon sales rankings can provide helpful clues about the performance of a book during a campaign. In fact, even the staff at Amazon has admitted their system isn’t completely precise. No one knows how accurate the rankings really are. Jeff Bezos guards their secret algorithms like the gold in Fort Knox. However, most people know that an Amazon sales ranking must be taken with a grain of salt. Besides, it’s fast way to gauge sales without having to call your publisher, pay for an expensive BookScan account, or wait for a royalty check. It can be addictive to see how your books are performing on Amazon, because they sell more books than any other retailer. And, some of my consulting clients struggle with the problem. I’ll admit that I’ve battled Amazon “sales rank fever” in the past. ![]() Here’s an example of what an Amazon book sales ranking looks like (You will find it under the “Product Details” section on your book’s Amazon page): Some authors even awake in the middle of the night to check their rankings before the sun comes up. Each time you look, you pray for the ranking to improve before you check it again in another hour. Have you ever suffered from Amazon sales ranking fever? It’s a strange condition that takes over an author’s brain and compels him or her to continually peek at their book’s Amazon sales ranking throughout the day. ![]() What is the Amazon Sales Ranking for Books?
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